Mock Digital Campaign
Challenge
Conceptualizing an online campaign for Travel Manitoba, including social media posts, photography and Google Ads. The goal of the mock campaign was to attract people in their 30s and 40s from the West Coast to visit Manitoba in the summertime.
Client
Travel Manitoba
Role
I oversaw the entire mock project. I had the big idea, wrote the copy for social media, wrote the Google Ads and used my own photos.
Date
February 2023
Result
I was proud of my campaign idea, “Manitoba: Under the same sky.” It represents the friendliness and warmth of Manitobans while evoking the glorious skies that frame the province’s landscapes. I centred my social media posts and Google ads around the attractions in the province and how the breathtaking sky accompanies them. I wanted to give people reasons to spend their traveling money in Manitoba (i.e. fishing, hiking, camping, etc.)
